12 Direct Associate Propeller
12 Direct stands for the 12 direct mail pieces you should be systematically mailing out annually to the unacquainted leads you currently have. With no prior connection or communication, it would not be appropriate to funnel these leads straight into your 8 x 8 and 33 Touch programmes. This does not make these leads redundant. They are, in fact, extremely valuable, given you have the right approach. In the same time it takes to craft a deeply personalised message for each of your ‘Met’ contacts, you can produce one encompassing message that is applicable and attractive to thousands of leads in your ‘Haven’t Met’ database. We will craft these messages and design them for you.