There are three main elements to your Propeller subscription:
You have access to a range of How-to Guides on here our website. Propel has developed each guide to help you get the most of your marketing activity and social media (which is free media). We have also included advice about when the best times to post are. Propel will continue to add more guides over time. These guides will cover video, digital marketing, public relations, content marketing etc. Please watch out for updates.
Campaign assets are included and updated regularly. Both copy and creative are personalised to your business. All assets are available in your Google Drive, which you will receive a link to once you have subscribed. Including visuals with your social media posts helps build brand equity (in your personal brand and the wider KW brand), business awareness, and engagement with your local market. Asset updates are communicated via WhatsApp and KiloWatt (Newsletter). Such visuals, attached to social media, achieve higher engagement.
We aim to provide six campaigns per year, which are all phased around consumer interest or market data that you can leverage to help grow your business. #StrongerTogether
Email and Direct Mail Content
Email and direct mail content (for 8×8, 33 Touch and 12 Direct) is provided for you to load and manage into Nurture. Based on your database, you can respond accordingly to your clients and prospects in an appropriately personalised way. Nurture training is available to all Associates; please speak to your Market Centre to find out more.
You are in control of managing any activity you generate with Propel creative, content and the Nurture technology.
Other elements included within your Propeller subscription:
- Receipt of the KiloWatt Newsletter, every Monday
- Membership of the Propel Subscriber WhatsApp Group – for notifications
- Invitation to the Weekly Surgeries for the Propel Community – every Thursday at 12.30-13.30
Propeller subscribers will get access to a discounted premium Homesearch subscription. Jet subscribers will receive Homesearch for free as a benefit of their subscription.
Propeller subscribers will get access to discounted National Direct Mail Campaigns that KW and Propel will run on your behalf via our Partner, Address Intelligence. This activity aims to provide brand awareness, local awareness and lead generation for your response, qualification, and conversion into production. As a subscriber, you will get a discounted price and receive these campaigns at a reduced postage price (60p-70p versus 85p) including all paper, ink, envelopes, and entry into the Royal Mail. Postage is based on your chosen postcode volume. Details are made available periodically.
Scribeless – Massively scale your outreach by using state of the art AI to replicate your handwriting. Handwritten letters generate very high open rates, increase memorability, and give your client the feeling of genuine human contact. Provide a sample of your handwriting, choose your message, and generate thousands of handwritten letters to send to your clients.
Photography – As a Propel subscriber, you will get access to discounted Photography, floor plan and EPC rating information through Ehouse.
Advertising – As a Propel subscriber, you will have discounted rates for national and local advertising.
If you would like to discuss how you can subscribe to Propel, please book some time in with Andy Clarke, Propel’s Business Director, here. Alternatively, contact Andy at firstname.lastname@example.org or 07946730319.
If you have any questions regarding your current subscription, please contact Iza Albutt at email@example.com or on 07719 137472.
For bespoke marketing (outside of the above) requests or any other enquiries, please email firstname.lastname@example.org.