Chapter of The MREA: Part Two – The Four Stages: Implementing the Models – You

In researching high achieving Millionaire Real Estate Agents in preparation for writing The MREA, Gary Keller found a thread among these highly successful individuals – they all strive for self-improvement. Spending time with these property professionals gave Gary a complete understanding of the two key elements that separate a good estate agent and a great one when it comes to personal development.

Staying focused on the 20 per cent

20 per cent of the work you do will generate 80 per cent of the results you see. The same goes for the inverse, so you need to ensure that you identify and protect that vital 20 per cent of actions that truly make an impact on your business. Gary proposes that these critical actions are Leads, Listings and Leverage. At this point in our coverage of The MREA (if you’ve been keeping up with every issue of KiloWatt), you should already be well aware that the three L’s are the lifeblood of your business. The next layer to this understanding comes on a practical level, whereby you need to ensure that you physically dedicate time (preferably at the start of) each day to lead generation, marketing your listings and building leverage – in that order.

Counterbalancing your life to maintain your energy at a high level

Many top-performing individuals struggle with maintaining a balanced life; it is those who truly monitor their energy levels and maintain a balance who see the best results. Wherever your beliefs, family, work or other activities fit into your hierarchy of priority, you must understand that they all play a part in maintaining a healthy lifestyle. Living life with counterbalance is vital to having a purposeful, successful and enjoyable existence. 

While there is a time and place for going the extra mile, it isn’t sustainable in the long run, and you’ll find yourself suffering as a consequence of living life out of balance. So, ensure you know where your priorities lie, monitor when you begin to fall out of balance and maintain your energy levels. Our energy levels are in constant flux, and when you put too much energy into work, you will find that you quickly burn out. So, take breaks and spend time doing the things you love; it will benefit your business in the long run!

Putting these two thoughts into practice will ensure the longevity of your business and your wellbeing. It is vital that you manage your time, time block to ensure you are consistently focusing on your 20 per cent every day, as well as maintaining a healthy counterbalance with the other aspects of your life that bring you joy and restore your energy.