Russell Quirk

PR Consultant, KWUK

“If I Only Had Two Dollars Left I Would Spend One Dollar On PR…”

Who said that? Well, none other than the world’s fourth-richest man, Bill Gates.

I reckon Bill probably knows what he’s talking about given that he’s been somewhat successful and has built the third most valuable company on the planet from scratch. In doing so he credits PR, the placing of positive brand mentions in the press, as part of his strategy. He reckons it’s valuable and who are we to argue?

That other annoyingly rich dude, Richard Branson, also knows a thing or two about PR. His brand of gaining media traction is to crash hot-air balloons, fly to space, drive a tank along New York’s Fifth Avenue and generally make an exhibition of himself. But it’s worked in catapulting the Virgin stable of brands into our everyday consciousness.

Did you know that Propel and their Jet product can do the same for you? We won’t exactly put you on roller skates behind a bus or anything, but we’ll get you noticed none the less. Take a look at Dominic Marcel or Sam Akbay to see what Jet can do for you.

Russell Quirk
PR Consultant, KWUK